Tiffany Lim
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UX Design Lead for Product Experiences at Softline Solutions
Hi, I’m Tiffany. I’m a Product Designer that makes complex products easier for users to understand, navigate, and act with confidence.
[ Impacting 20M+ users and counting ]
featured Work
Search and Deal Discovery
Rebuilt search around guided discovery, increasing usage and revenue by 40%.
Low Lift, Hight Impact Growth Experiments
Turned a seven-year decline in participation around through focused experiments that increased voting by 30%.
AI-Powered Community Highlights
Transformed crowded deal discussions into AI-generated takeaways that helped shoppers decide 20% faster.
Swagbucks Live Daily Trivia
Launched an on-demand trivia game that nearly tripled daily active users from approximately 30K to 100K.
Notifications System
Created DYL’s first end-to-end notification system, helping users prioritize activity and avoid missing critical updates by 80%.
X
Belle Boutique Shopping Experience
Built the 0→1 shopping experience for a 4.8-star mobile fashion game, connecting virtual styling with real-world commerce.
Work
Play
About
Resume
UX Design Lead for Product Experiences at Softline Solutions
Hi, I’m Tiffany. I’m a Product Designer that makes complex products easier for users to understand, navigate, and act with confidence.
[ Impacting 20M+ users and counting ]
featured Work
Search and Deal Discovery
Rebuilt search around guided discovery, increasing usage and revenue by 40%.
Low Lift, Hight Impact Growth Experiments
Turned a seven-year decline in participation around through focused experiments that increased voting by 30%.
AI-Powered Community Highlights
Transformed crowded deal discussions into AI-generated takeaways that helped shoppers decide 20% faster.
Swagbucks Live Daily Trivia
Launched an on-demand trivia game that nearly tripled daily active users from approximately 30K to 100K.
Notifications System
Created DYL’s first end-to-end notification system, helping users prioritize activity and avoid missing critical updates by 80%.
X
Belle Boutique Shopping Experience
Built the 0→1 shopping experience for a 4.8-star mobile fashion game, connecting virtual styling with real-world commerce.
Tiffany Lim
Work
Play
About
Resume
UX Design Lead for Product Experiences at Softline Solutions
Hi, I’m Tiffany. I’m a Product Designer that makes complex products easier for users to understand, navigate, and act with confidence.
[ Impacting 20M+ users and counting ]
featured Work
Search and Deal Discovery
Rebuilt search around guided discovery, increasing usage and revenue by 40%.
Low Lift, Hight Impact Growth Experiments
Turned a seven-year decline in participation around through focused experiments that increased voting by 30%.
AI-Powered Community Highlights
Transformed crowded deal discussions into AI-generated takeaways that helped shoppers decide 20% faster.
Notifications System
Created DYL’s first end-to-end notification system, helping users prioritize activity and avoid missing critical updates by 80%.
Swagbucks Live Daily Trivia
Launched an on-demand trivia game that nearly tripled daily active users from approximately 30K to 100K.
X
Belle Boutique Shopping Experience
Built the 0→1 shopping experience for a 4.8-star mobile fashion game, connecting virtual styling with real-world commerce.